every now and then i’ll reissue an old volume of Run It Back so we can see how things have evolved over time. it’s a nice stroll down memory lane 🤠
vol. 118 was a lil reminder on what Run it Back is about. it’s dope to see this guiding light still ring true while closing in on our 4 year(!!) anniversary 😌
p.s. - despite the reissue, there’ll be *fresh* memes that brought me joy this past week :)
memes of the week 🤠
need a bootleg tee of all those banks listed like a music festival lineup
somehow all recipes include white beans
🤟😌🤟
when i say you are my everything, this is what i mean
i was asked recently who the main audience for Run It Back is.
let’s start with what it’s not. i hate classifying y’all as people aged 24-35 that live in major cities and listen to both Young Thug and Kacey Musgraves unironically. it feels…icky.
especially in an era where companies and algorithms are constantly operating behind the scenes mining our data
Run It Back is for real people, not whatever category fits ads. you might like it if you:
at a high level know who the important artists are in our history, understood the memes, but never went deep
were there for Limewire, iTunes, and would download mixtapes from sites like DatPiff
discovered music during the blog era in the early 2010s
like to discover music not in a pretentious way
are tired of algorithms and want music recommendations for your playlist
want to get to know someone through music and their experiences
at a bare minimum, i hope you laugh. at a maximum, i want you to get to know me and others better while discovering something new
simply put: Run It Back is me texting my friends about music and my life
and with that, let's get to the music for the week ❤️🔥
- claudio / claud / @offballscreen
this week’s music ⤵️
Clueless
The Marías
Released: 2018
You're tellin’ me ‘I can't take this shit no more, baby’
How does it feel every time I let you down?
the male version of Maria is Mario (“Muh-ree-oh”)
Echo Arms
Mr Twin Sister
Released: 2018
Echo arms round me
Echo arms round me
Can't wait for everlasting
Proof of a heavenly
whenever i listen to this i go back to being tucked up with Veronica eating warm cookies by the fireplace while watching Out Cold for the 27th time (which has a mix of early 00s alt hits and Jack Johnson)
Tonight
Suzy Q
Released: 1981
The light
The light that’s shining in your eyes
The line
Is near the strength I need tonight
we were eating at Birdie’s for Veronica’s birthday where we’re regulars now (and i love that) and they were playing this and i had to leave the table hella fast to Shazam this song and i regret nothing
Soul Beat Runna
Boymerang
Released: 1997
it’s wild how many electronic music dialects there are. i can’t keep track of them all and struggle with how to discover new house music
that’s where YouTube comes in. their “recommended videos” algorithm is actually p good!
one gem was this Jungle mix from the mid-90s that put me onto this track. i have no idea how i found it but it’s been a staple in my rotation ever since