interlude: do what feels right

how i developed Run It Back's social media presence over time

Mar 01, 2024

what are interludes? this space will focus less on the music and more on the newsletter at large. i’ll sporadically share these peaks behind the curtain on what makes Run It Back flow. hope you enjoy :)

happy thursday y’all 😌

lately i’ve been seeing indie creatives share how the social media grind takes away from their passion. it got me thinking about my attitudes towards having a “social media strategy” when it comes to Run it Back

i think these platforms can be great for connecting with others in communities you’re interested in. but there are countless reasons why they also suck lmao. both are true

when i first started out, i felt like i had to lean on my background working at a social media agency. and that time was not fun!

i was expected to go above and beyond masking as brands i didn’t care about for shit pay. at times it was interesting being behind the scenes but ultimately it all felt hollow

it felt so weird trying to connect with fans / customers as a “brand” 🤪 (we’re #relatable so please buy our products!)

so i tried developing my own rubric. i’ll never forget when i first started, i thought i’d try a color motif on every post for #aesthetic purposes

i quickly realized how exhausting this would be lol

i pivoted: what if i shared the album art from each newsletter for people to scroll through?

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then one of the readers was like yo dude, might be more engaging if you did it in a panel

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i was like cool! way more visually pleasing. what else could i do?

i did what every dog owner does and exploited Toro for my own gain 😈

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after that i thought it’d be hella funny to have me look at the album artwork lmao

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i changed my thinking from Run It Back the brand to just being me. i don’t want to share things i’m interested in hella sterilized. i’d rather talk to you like i text my friends lmao

much more freeing to live without wearing a mask (although it can be my protection at times too)

in that vein, i’ve started posting anything i like on @runitbackback (music-related or not). no content calendar, just vibes 😌

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in the end, these type of strategies may work for others. but based on my experiences and seeing so many indie creatives burn out, i’d rather focus on what’s sustainable and what works for me 🙏

hope y’all enjoyed this special peak behind the curtain ❤️‍🔥

- claudio / claud / @offballscreen